Keyword cluster brief prompt template
Turn one seed keyword into a topic cluster: a pillar page plus supporting articles, each with intent, angle, and internal links.
Free to copy3 fill-in variablesWorks with any text-based AI model
Copy the prompt
Keep the instruction intact and replace each double-braced field with your own context.
Keyword cluster brief
Act as an SEO content strategist. Build a topic cluster around the seed
keyword "{{seed_keyword}}".
Business context: {{business_context}}
Search intent to prioritise: {{primary_intent}}
Deliver:
1. One pillar page recommendation: working title, the broad query it targets,
and a one-line description of who it serves.
2. Six to eight supporting articles. For each, give a title, the long-tail
query it targets, the dominant search intent (informational, comparison,
transactional, or navigational), and a one-sentence content angle.
3. An internal-linking plan in plain language: which supporting articles link
up to the pillar, and which link sideways to each other and why.
Avoid near-duplicate topics that would compete for the same query, and flag
any cluster member that risks cannibalising the pillar.
Fill in the variables
Use the examples as a shape, not as required wording.
{{seed_keyword}}- The head term the whole cluster is built aroundExample: prompt management
{{business_context}}- What the site sells or offers, so angles stay on-brandExample: a free, local-first prompt notebook for solo developers and writers
{{primary_intent}}- The searcher mindset you most want to captureExample: people comparing tools before they commit
Filled-in example
This shows the template with realistic inputs before it is sent to a model.
Act as an SEO content strategist. Build a topic cluster around the seed
keyword "prompt management".
Business context: a free, local-first prompt notebook for solo developers and writers
Search intent to prioritise: people comparing tools before they commit
Deliver:
1. One pillar page recommendation: working title, the broad query it targets,
and a one-line description of who it serves.
2. Six to eight supporting articles. For each, give a title, the long-tail
query it targets, the dominant search intent, and a one-sentence angle.
3. An internal-linking plan in plain language.
Avoid near-duplicate topics, and flag anything that risks cannibalising the pillar.
How to use this template
Three checks keep the result useful and grounded in your actual task.
- Give it real context.Replace every variable and remove any instruction that does not apply.
- Run it in your preferred model.The template is plain text, so it works with ChatGPT, Claude, Gemini, and local models.
- Review before you rely on it.Check facts, code, claims, and sensitive information; then save the wording that performed best.